The music industry has undergone significant changes in recent years due to rapid digitalization and the proliferation of streaming services. Streaming platforms like Spotify, boasting over 381 million monthly active users by the end of 2021, have reshaped access to music worldwide. Social media platforms also break down borders in music. Instagram and TikTok are the most popular, with TikTok alone surpassing 1 billion monthly active users globally.
K-pop has also been significant in diminishing language barriers in music. Its global ascent, led by groups such as BLACKPINK and BTS, exemplifies this change. BLACKPINK's 'Pink Venom' and PSY's collaboration with BTS on 'That That' have topped the Billboard charts internationally, confirming K-pop's popularity. BTS's album "Permission to Dance" was ranked first on the U.S. Billboard 200. Indian and Latin music have also expanded their popularity internationally. Latin artists like Bad Bunny and Rosalia have become multinational A-list celebrities.
Traditional indie and even regional songs have climbed the international Billboard charts, proving that music in any language can captivate a global audience. TikTok and Instagram have made it easier for songs to become global hits. Artists can not only interact with their audience worldwide but also share their own experiences and the makings of their songs. Language is now a method of communication, not a barrier. Nowadays, language doesn't limit people's taste in music.
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